I think the
next service should be a dessert delivery service. Because it is difficult for
people to make dessert at home and they're a lot of ingredients. People do not
want to spend time learning what kind of ingredient they want to use and what
are steps to make dessert. However, after I interview three people, two of them
remind me there are too many competitors in the market. They are specialized in
making dessert so it is hard to compete with them. In addition, dessert and
grocery are totally different in two categories, it is also hard for a company
to specialize in two things. I think their comments are fair but I do not think
it is very impossible. I can make a special seafood dessert since my company
mainly offer seafood. I hardly see stores have seafood dessert so I think it is
possible to hire some professional dessert master to create something new.
New market:
Some people may
refuse to order delivery because they do not like cooking. I think the best way
is to use social media to publicize the harm of unhealthy food. If we can
turn the people who refuse to cook for those who like cooking, there will be
more chance that this person will use the delivery service. The new customers
will find that the delivery service is very simple and convenient, he or she
will get used to the service. The price is relatively low, the product is good
and the time is saved. These are all values to the customers. Two of
interviewee believes advertising the harm of unhealthy snacks can be a good
idea. But advertising should also include the name of my company so people will
choose this company.
Hello Yile,
ReplyDeleteI agree that dessert delivery is a great new venture idea. You are correct that many desserts such as cakes, pastries are challenging to make at home because of the preparation time as well as need of ingredients, therefore it seems like a viable business idea. Your new market idea is quite ambitious as I think people will continue to prep/cook their own food rather than buying outside all the time, but it might be possible in the future. Great post!
Hi Yile,
ReplyDeleteGreat post! I think you included a lot of detailed information about a current market and a possible new market for your business venture. I think a dessert delivery service would be popular since desserts are typically harder to make and need a lot more ingredients than a typical dish requires. This could be an interesting avenue for your business.