7A – Testing the Hypothesis

1.      opportunity: Because of the virus, China forbids all of the citizens from going outside for nearly two months. People have to find a way to get food; some companies see this opportunity and provide food delivery food.

2.      Who: all of the citizens

What: people can not go outside and they need food.

Why: the government asks people to stay at home, so fewer people will be infected.

3.      Testing who:

I think all people need this. Although it only lasts for two months, the epidemic situation will still last for a long time. People should try their best to stay at home. Obviously, everyone needs food so the demand is really high.

Testing what:

The deliverer should be tested negative so he can work, but it takes time. Measuring temperature is an easier method but the normal body temperature cannot make sure everything. Obviously, the price of groceries will increase a lot.

Testing why: Of course, everyone needs food but not everyone needs food delivery food. Since the epidemic happens during the spring festival in China, many people go to rural places to visit family members. In rural places, many families actually cultivate vegetables and raise stocks. So some families actually can eat groceries that they plant, and they do not need the delivery service.

4.      Interview

1.      My grandmother who lives in a rural place

who: I do not need the service. It costs a lot and I do not want to waste money on that. I have a large land I can totally eat cabbage, carrots, eggs, chicken for the whole two months. (She has a lot more than that).

What: I do not think the delivery service is effective in my home. There are nearly no stores in the town and no one will provide service in rural places.

Why: I think people in cities actually need it. All of the grocery stores are closed and people do not have food inventory. Chinese do not have the habit to store food.

2.      My younger sister

Who: Absolutely need it! All of the grocery stores and restaurants are closed. The government implements the rule very strictly.

What: There is only a limited amount of food that we can pick. Price is high, but it is not an important problem relative to this problem. I can not only eat green cabbage, spinach, tomato, potato, pork, eggs, chicken for two months. I hope the grocery store can provide more choices.

Why: I do not understand why some people do not the service. I mean, people who live in cities.

3.      My friend, Xiang Li

Who: Everyone needs it.

What: It seems like the delivery companies are profitable during this period, but in fact, they take a lot of risks. For example, if there is a single one person in the production line is tested positive, all the food will be infected.

Why: There are not enough food reserves at home, and the storage space of the family is small. Only go to the grocery store once a week, even if the government allowed, is not very possible. In addition, some food cannot be stored for a long time, so these services are required to continue to provide services

4.      My friend, Yifan xie

Who: Although I am currently in the U.K, I do think it is necessary. The government is right, the fewer people go outside, the fewer people will get infected.

What: Every coin has two sides. It is true that we can not make sure the food can be 100% not be infected by the virus, it is the only way we can use it. Choose from the small probability of getting infected or live without food, we obviously will choose the first choice.

Why: As I said before, we have no other choice. We do not live in a rural place and we do not plant by ourselves, we have to depend on this society.

5.      My friend, Sandy

Who: Everyone needs this service, and I think it is a great business opportunity.

What: Some elder people are not familiar with the cell phone app. They do not know how to order food, so their child needs to order food for them, which is a little bit inconvenient.

Why: I think everyone in China prefers to stay at home because we are scared of the virus. No one wants to get infected so no one goes outside. The service is really necessary for this special condition. 

Summary:

I did not realize we actually have more barriers than I thought before. Some people live in rural places may not need the service because there is no service here; the delivery service is only in cities. Elder people are not familiar with phone apps so they can not order food for themselves. The price is high, also it is a disadvantage, not a serious barrier. But I think 90% people find it neccessary since people can not live without food.

6A – Identifying Opportunities in Economic & Regulatory Trends

Economic opportunity #1

Opportunity: I notice that the souvenir at Disneyland are expensive. Although people really want to buy the souvenir, they are “refused because of the price”.  The unmet need is they have a thought to keep the memory in deep heart. So some online shopping website, like Amazon, or Outlets can provide cheaper toys for people who have this unmet needs.

 

2.

a.

I know it from my personal experience. When I came to Disney, and I found the price of toys were at least three times than usual.

b.

I believe that some people are rational and they will never waste money on a souvenir. The reason that they did not buy it because of the price. So other forms of the retail store take this opportunity to attract more customers.

C.

I think the children and couples in a relationship are more likely to have this unmet need.

d.

I think it is easy to exploit, because we can always see a child crying in front of the store because his mother refuses to buy him a toy.

 

3.

I have this belief because I also experienced it before. I am easily moved by the atmosphere, especially I am at Disneyland. Some people may see Disneyland as a common amusement park, but I think Disneyland is especially romantic. I think many people also have the same feeling as me. We want to buy something to keep a great memory, but we do not want to spend too much money on just a toy. Every time I go to Outlets and find Disney story here, I can not wait to buy a toy, and I even believe I “make profits”.

 

 

 

 

Economic opportunity #2

Opportunity:

People are more likely to buy luxuries to express their wealth. The more expensive it is, the more people want to buy.

 

2.

a. I know it from a textbook I learned in high school. It said that people use luxuries to differentiate themselves from other people. We normally say “low price lead to high demand” in macroeconomics, but the luxuries are different.

b. I always see there are more customers at higher price luxury stores. People are less likely to buy cheaper luxuries if they really want to express their wealth.

c. The people who are really wealthy,

d. I think it is also relatively to exploit. I find this from my experience. It seems like the “function” of the luxuries are proportional to the price.

3.

I had a strong feeling about the luxuries. I did not mean I bought it before, but my classmates in high school were crazy about luxuries. They always show off their $1000 shoes and nearly $2000 should bags. I feel like luxuries are a type of identification for them.

 

 

Regulatory opportunity #1

Opportunity: Because of COVID, China requires all citizens to stay at home completely for almost one month. No one can go outside of the neighborhood. So people can not go to the grocery store. Some companies, like freshhema, provide fresh food to people and the deliverers are tested COVID before he can deliver food. Suddenly, these companies got high profits because they are the only food resource for people.

 

2.

a. Although I am not physically in China, I read news and heard from some of my friends.

b. Because people can not go outside, and people can not live without food. So the company which provides delivery service offers great opportunity,

c. Every citizen in China can be a customer.

d. It is not hard to exploit since I think the food problem is always obvious.

 

3.

I think the Corona pandemic situation is not what we expected before, and people in China seldomly use delivery food service. But in this totally new situation, it is the only choice that people can get food. The strict stay-at-home rule is hard for people to implement and follow, but the delivery food service really helps a lot.

 

 

Regulatory opportunity #2

Opportunity: There is a kind of vocation is to help people buy stuff internationally in a professional manner. Because many kinds of stuff, like luxuries, makeup, shoes in some international brands are really expensive in China. The tariff is really high, so people do not want to buy luxuries in China, and they want someone to help them to buy from other countries. Gradually, it creates a new vocation.

 

2.

a. Almost all of my friends, classmates, and family members asked people for help. It is a very common phenomenon in China in recent years.

b. I believe this opportunity exists for three reasons: Firstly, the economic condition in China is getting greater. People have more money to buy what they want. Many people are not satisfied with local brands but want more international brands. Secondly, it is much cheaper to buy luxuries in some European countries or Japan, Korea, etc. Thirdly, some people find this opportunity to actually can make a lot of profits. Demand and supply are both high.

c. For people who can afford and also want to have a high quality of life.

d. I believe this opportunity is not very easy to exploit, because many people think it is not very profitable and will not take action. It is hard for some people because customers should build trust with the “professional buyer”. But it is hard to build trust at first.

 

 

3. I really think it is a great opportunity because the demand is really high. As long as people get rich, they will not be satisfied with the current situation.

 

5A – Identifying Local Opportunities

Opportunity 1:

Title: Lawsuits seek refunds for university students

Link: https://www.gainesville.com/news/20200512/lawsuits-seek-refunds-for-university-students

Description of the story: Students in college want the school to refund some tuition and fees because students can only take online courses in the spring semester. 

Description of problem: Students did not take a traditional class and they are forced to stay home and watch online videos, which is a  pecuniary loss. 

Description of who has the problem: Students in colleges

 

 

Opportunity 2:

Title: Employees at Gainesville Publix locations test positive for COVID-19

Link: https://mycbs4.com/news/local/employees-at-gainesville-publix-locations-test-positive-for-covid-19

Description of the story: There are two employees in Publix in Gainesville were tested positive for COVID-19 and people are really worried about the food safety problem.

Description of problem: It is possible that the food or commodities these two employees touched before having the virus and other employees may get infected. Since the Publix was not very big and employees were less likely to wear masks, the possibility that many people can get infected was not low.

Description of who has the problem: All of the employees in Publix and the customers who shop before. 

 

 

Opportunity 3:

Title: Disney Springs implements number of new safety measures for phased reopening

Link: https://www.abcactionnews.com/news/state/disney-springs-implements-number-of-new-safety-measures-for-phased-reopening

Description of the story: The Disney spring will reopen on May 20 and the employees here will take some actions to protect people's health. 

Description of problem: There are many "rules" that people have to follow in the park because of the virus. It is possible that some people will not pay full attention to it, and the virus can be transmitted. 

Description of who has the problem: All of the people in Disney Springs. 

 

 

Opportunity 4:

Title: Florida seeing decline in child vaccinations, DeSantis says

Link: https://www.abcactionnews.com/news/state/florida-seeing-decline-in-child-vaccinations-desantis-says

Description of the story:  Children in Florida are less likely to take the vaccine. 

Description of problem: Because there are fewer and fewer children who take the vaccine, they may suffer from the different viruses in the future. However, due to the COVID, parents are afraid to take their children to the hospitals. 

Description of who has the problem: Children in Florida

 

 

Opportunity 5:

Title: Steak 'n Shake permanently closes 57 restaurants as company suffers during pandemic

Link: https://www.abcactionnews.com/news/coronavirus/steak-n-shake-permanently-closes-57-restaurants-as-company-suffers-during-pandemic_

Description of the story: Because people are no longer go outside to eat during the pandemic, there are fewer and fewer customers and steak'n shake can not make profits. 

Description of problem: The economy problem is not only in this store but also thousands of stores in the U.S. are suffered from losing customers and losing money. 

Description of who has the problem: in this story, the steak'n shake is losing much money and actually, thousands of companies also have to face the problem of losing profits. 

 

 

4A – Forming An Opportunity Belief

1) Your beginning point.

 

I do believe that opportunities exist. Life changes constantly, and the technology, society are also changing at a rapid speed. People are no longer satisfied with their past lifestyles, and they want more. I think students in the university of Florida (also in other colleges) need some places to store up their furniture and commodities since some of them will change to a new apartment next semester. 

 

2) Describe your belief. 

The unmet need is that students do not have a place to store up their commodities. The semester-end at the beginning of May and students come back home, and the lease for the old apartment is at the end of July. However, the lease for the new apartment usually starts from the end of August. So students cannot move their furniture or commodities to their apartments after a semester.  For the students who need to move to a new apartment in the new semester, they really need some place to store up their commodities. In order to solve this problem, students may contact their friends who do not need to move and put their commodities to friends' home or rent storage for the whole summer. As I know, most students live on campus for the first year and move out for the next year. Half of the students are not satisfied with their apartment and want to change a new one. I am sure more than half of the students have the need to store up their commodities and furniture.

 

3) Identify the prototypical customer. 

My roommate: Thea Wang

 

4) Iteration No. 1: 

Question: What is the exact nature of the need? 

Answer: I really have a lot of commodities like my snacks, cooking pot, bowls, makeup, quilt, pillow, cloth, etc. I do not want to just throw them away, but my home is really far from Gainesville so I can not take them home.

 

Question: When do they become aware of the need

Answer: When the final exams come, I realize the semester will end soonly. I find I have a lot of stuff and I do not know where to store them.  

 

Question:  How long have they had the need?

Answer: not very long, just the last period of the semester. 

 

Question: When did they first become aware of their need? Why? 

Answer: When my other friends are talking about renting storage.

 

Question: How are they currently addressing their need?

Answer: I rent storage nearby my apartment.

 

Question: How satisfied are they with this solution?

Answer: Not very satisfied, because the price of storaging is a little high. In addition, I have a lot of stuff that needs to be packed, it really took me nearly five hours. I had to get an uber to send me the storage and carried all this stuff in the storage. The whole process is really time-consuming and exhausted. But I have no other choice--I  can not find a friend who has the apartment.  

 

3) Identify the prototypical customer. 

My friend, Meggi Liang

 

4) Iteration No. 1: 

Question: What is the exact nature of the need? 

Answer: I really need it a lot. I live at the school's dormitory and I move to Enclave next semester. I have tons of cloth and furniture, which were expensive. I can not just throw them, and they are part of my first-year memory, 

 

Question: When do they become aware of the need

Answer: When I decide to live at Enclave and I signed the lease, I notice the lease starts from the end of August and I realize that I have a lot of stuff 

 

Question:  How long have they had the need?

Answer: During the summer vacation, I need storage. 

 

Question: When did they first become aware of their need? Why? 

Answer: When I notice the lease starts from the end of August. 

 

Question: How are they currently addressing their need?

Answer: So I tried to contact some of my friends if they will not change a place to live next semester. But all of them change an apartment. (Maybe my friends are all the first-year student so most of them want to rent an apartment in the second year?) I rent storage finally.

 

Question: How satisfied are they with this solution?

Answer: I am satisfied because I rent the storage with the other two friends together and we share the storage fee. The price is affordable for me. Packing stuffs really cost time, but it actually gives me the opportunities to reorganize my stuff. 

 

3) Identify the prototypical customer. 

My second roommate, Nora Qi

 Question: What is the exact nature of the need? 

Answer: I absolutely need it because I have no place to put my stuff. I am an international student so I can not fly to the U.S. to move my stuff to China. 

 

Question: When do they become aware of the need

Answer: Thea told me we should rent storage together. 

 

Question:  How long have they had the need?

Answer: For the whole summer, until I can move to my new apartment. 

 

Question: When did they first become aware of their need? Why? 

Answer: Again, Thea told me to rent storage. 

 

Question: How are they currently addressing their need?

Answer: I find the storage price is a little high and I know a second-year student who does not change the apartment. I paid only $10 per month to storage all of my stuff. It is a good solution. 

 

Question: How satisfied are they with this solution?

Answer: I am really satisfied. Compare to the high price of renting storage or find some other friends to rent together, I prefer to put my stuff on a friend's home. Her home is close to mine and the price is low. It actually gives me the opportunity to know her better. 

 

5) Reflect. 

I find this problem because I also need to change an apartment for the next semester. I have no idea at first and just thinking about throwing my cloth away. But my friends told me we can rent storage.  It really fixes the problem, but it is not as convenient as I think. I interviewed these two friends, one is satisfied and one is not, I think it is not because the solution is bad but the packing process itself is really exhausted. No one likes packing. Finding a friend who can help can be better, but some students do not have much acquaintance. I think this solution is actually good.

 7) Summarize.

The original opportunity is still there. Students need to move to a new apartment and they need a place for storage. I believe the opportunity is more accurate since I realize some customers may find the price high and inconvenient to go to the storage. I think the company can actually minimize the single room in storage and lower the price. If students can not find someone else to rent, they can actually rent very small storage and paid a low price. If the price is high, he may rather throw his stuff away. And there should be more storage place since some of the students do not have a car, it is inconvenient for them to travel a lot. 

3A--My Entrepreneurship Story

  When I was in middle school, I was the team leader of a reading study group. We spend a whole semster to read the book "Jane Eyre". Our assignment is to give a presentation of one chapter in this book to the whole class. As a team leader, I firstly assign different mission to each team members. One student is responsible for write a summary, one should write analysis, and one writes reflection, etc. Then I ask group members to give their work three days before the presentation so that I can organize the work together. I believe I should read carefully of this chapter most carefully since I should know most. The hardest part is that some of group members do not always think carefully. They just write some simple sentences and think they finish their parts. 

So I always give the student who is less hardworking the easiest part to do. I always encourage groum members to be hard-working by showing them how great other groups are. I also read carefully and write a lots of good reflection and anlysis of the story, so they can be inspired by me. 

I enrolled in this class because I want to learn how to be a good entrepreneur. Although I am not pretty sure what I am going to do in the future, I want to learn how to start a brand new business. I think I am always creative and hard-working, and I can come up with great ideas if I start a new business. 

2A Bug list

1. I always get up late, sometimes I get up even after 11:00 A.M. It is because I always stay up late to play online games.

2. I always wait until the last minute to do my assignments. It is because I refuse to do homework in my deep heart. 

3. I like to spend a lot of money on expensive shoulder bags, like MCM, Coach, GUCCI, etc. It is because I believe shoulder bags are a kind of symbol of wealth and tastes for women. 

4. I cannot control myself to drink milk tea a lot. I just like the taste and want something to drink when I studying or watching TV.

5. My rommate always shouts loudly when she sees a cockroach. She really hates cockroach and she shouts for our attention.

6. I alaways have small amount of  money left at the end of each month. Becuase I always spend a lot of money on snacks. 

7. I find difficulties in my accounting course. I feel like I can not always concentrate on the video lectures and do not try hard to understand an important term. 

8. The delivery in China  sometimes does not taste good. Because there a thousands of delivery in China, they are constantly competing on price. Food in low price does not always good.

9. The bathroom in my home is really small. When my parents bought this house, they just start work and did not have enough money.

10. Wearing masks when I go out is really uncomfortable. Because of COVID we have to wear mask for self-protection.

11. Wifi in my hotel is always disconnected. It is because there is only one wifi in hotel and hundreds of people use it.

12. There are always a lot of flying bugs in my apartment in U.S. because my roomates and I do not throw trash.

13. I always suffer from diarrhea because  I like to eat spicy food.

14. I always spend a lot of time in doing one simple homework. Because I cannot fully concentrate and always play my phone when I doing the homework.

15. My mother does not want a cat in home, but I really like cats. My mother is allergic to cats' hair. 

16. My father asks me to do excercise which I really hate. He thinks it is healthy.

17. I left my laptop in Gainesville airport. Because I had a lot of stuff and I did not notice I left something.

18. The subway in my hometown is always crowded. Because subway and bus are two types of common transportation for people in my hometown.

19. My boyfriend is forced to stay in his school and did not allowed to go out until July. Because of COVID, Chinese government pays a lot of attention and forbid people to go outside. 

20. Some of my friends are in U.S. and they can not come back to China. They can not buy a flying ticket because of the high price and high demand. 

Reflection:

I did not find this homework too difficult maybe I really have a lot of bugs on my own! Because of the assignment, I realize I actually have a lot small weak points that I need to correct. But some of bugs, like my mother can not raise a cat in home, I can not change that. Some bugs can be fixed and some can not. I feel like it is easy to correct my own bugs instead of other's.