24A – Venture Concept No. 1

 

opportunity:

Many people, especially young people who are busy with work or people who do not want to spend more time shopping for food, are the main target customers. In the future, people will spend less and less time doing housework including cooking. Food delivery is already popular in China, so it will become a habit for young people nowadays to order delivery. In addition, people realize it is unhealthy to just order food from restaurants or eating snacks, so they prefer to cook by themselves. The demand for delivery groceries will become more not less. 

 

innovation:

The innovation of the delivery service is I want to make sure all of the raw material is fresh and safe. Nowadays, there are some companies that already have delivery service but the food is not fresh sometimes, especially for seafood. Seafood is always expensive in China and people only accept lively seafood because they think it is fresh. People like to kill and clean seafood by themselves. So the delivery time should be short, the package should be designed carefully and the seafood itself should be fresh. 

 

venture concept: 

Sometimes when people order groceries (raw material) online, they just get something bad or something they not initially wanted. In order to address this problem, the employees in the company should be trained and make sure they are careful enough to pick what customers want. There should be some employees who are trained to manage seafood inventory to make sure the quality of seafood. I think the reason that some customers will switch to another company maybe they think the price is a little high since we spend more money to keep the food fresh. But I think we will do more advertising to tell people about fresh food and the price is fair.

 

the three minor concept

I think the most important resource is the raw material is fresh. The seafood section is hard for competitors to copy because the employees are trained to manage inventory.The next service maybe dessert delivery service. It is always hard for people to make delicious desserts at home, which is also time-consuming. If I can provide a dessert delivery service, people can have one more option to get delicious and healthy food. In the next five years, I want the company to become popular in China and become a competitive company. In the next decade, I hope the first venture can actually provide me with a feasible entrepreneur idea.