2. fresh raw material: we make sure the raw material are fresh especially for seafood. Some seafood in other companies are bad when send to customers' home.
3. Short delivery time: we have many inventories in one country so we can make sure the food can be send as quickly as possible.
4. fair price: we keep the price nearly same as the grocery market. Some companies offer expensive seafood, which is unfair. We want the customers get relatively low price.
5. Safety: Since the virus has not disappear entirely in China, we will check the delivery person's body temperture everyday and also sterilize the inventory. It is important to make sure the food is safe especially in this circumstance.
6. advertising: There are many kinds of app in China that can be used to do advertising. One of popular ways is to take some short interesting videos and post online (like Tiktok and Youtube). The cost is very low but the effect is good.
7. easy to hire employees: Since there is no high requirement to the education level of employees, it is easy to hire. Because everyone can be the employee here, the demand of job is high, the salary can be low.
8. more loyal customers in the future: in the future, there will be more and more people use delivery food. Young people nowadyas become more and more rely on delivery service than last generation. There will be more demand in the future.
9. easy to pay: Since Alipay and Wechat pay is very popular these years, it is easy for people to pay delivery service.
10. word of mouth: since demand will be higher in the future, people will talk about different delivery companies. If the raw material and service is good, more people will become loyal customers.
My top resource is fresh raw material. If the product itself is good, people will accept it in the long run.
Hello Yile,
ReplyDeleteYou have a lot of good points to give your product an unfair advantage. I think your point of fresh raw materials is very valuable. I also feel as though having short delivery time is quite a significant part of your business. Since you said you would be primarily operating in China, I would assume there is quite an amount of traffic and if your service is very fast even in the midst of traffic, it has a huge potential. Overall, I think you did a great job!